Each chapter of the installation represents a different part of our strategic narrative.
Together, they install a sense of urgency for the need for balanced leadership and DEI. The core of our installation is linear, but we’ll integrate elements that are interactive and/or augmented. We’ll vary in using screens separately or simultaneously in patterns. Additionally, we’ll make use of other FX such as fog, smoke, and sound design.
The core element of our installation will be represented by a ‘tree’ sculpture made of digital screens, where inspirational & informative content pieces on Gen Z values and mentality will be projected on. In this context, the tree symbolises the growth and change that companies have to undertake to remain relevant to the modern workforce.
Throughout our story, the aesthetics of the imagery on the screens evolves, starting from ‘dry mono-culture’ (depleting the soil) to ‘rich biodiversity (balanced leadership)’. The visitors will be able to walk around the space and view the experience from different parts of the ‘tree’ structure.
Here’s a sneak peek of what the installation will look like: