I’ve always wanted to be in tech. I liked the scalability of the environment, so I decided to shift my entrepreneurial focus into tech. Back when I was still studying, companies that made it to the Deloitte Fast 50 list were all working on a digital product. Large companies, such as Hallmark were doing digital greeting cards, or enabling you to upload a photo album online. So my first thought was - ‘Can I create something that would add to this?’. As a result, my idea was to create a software that would get your personal handwriting and transform it into a real-time font. I eventually sold this solution after a few years, and this is how I started my journey.
For my second venture, I wanted to go for a bigger impact and serve the needs of people from various socio-economic levels. This is why I shifted to the food industry - I focused my next venture on creating affordable salads for everyone. It was quite a shift for myself, since I moved from creating online solutions to getting a 9m2 space in Foodhallen and doing everything by myself - from organising the space, to making, and selling the salads. So it wasn’t a great experience, which is why I decided to sell my shares to my co-founder and get out of the business.
This way, I had the experience from my tech company that showed that if you build a good solution, the business becomes very scalable. Also, from my salad brand I learned that I’m really passionate about creating something that people from different backgrounds can enjoy. Pizza is one of those universal dishes that people love across the globe. Plus, I saw that cauliflower pizza bases become trendy among home cooks in the US. This is how I got to the idea of founding a guilt-free pizza brand that became Magioni.