“However, you have to be really technical to do all that. You have to set up the server, you have to run a virtual machine, run your code, create and connect to your exchange account and fill out all the KYC information (Know Your Customer). Then you have to make sure you transfer some crypto to an exchange via wallet addresses, and none of this was set up in the most customer-centric way.
“We thought, it must be possible to make this far more straightforward. That’s where our journey started and we created this app. We wanted everything to be really easy, so we made a marketplace where everyone in the world could make a strategy and upload it. Then anybody who wants to use one of those strategies, they could just choose and play it, as easy as playing a song on Spotify. You pick a strategy, you click play and it starts trading for you.
“These kinds of algorithms have been used for a really long time by big companies like J.P. Morgan and Goldman Sachs. They hire people, give them all the information and technology to make these strategies, but then they keep them for themselves. We open this once-exclusive phenomenon up to everyone, so anyone in the world can now access these algorithms and trade with them.
“You don’t have to know anything about trading anymore, you don’t have to know anything about crypto or underlying assets. If it doesn’t perform as well as you expected it to, then you just stop the bot and choose another. Or you make a basket of bots which is what I do. I have around 16 bots activated, then the worst-performing bot, I’ll just throw it out and put my money into the best.
“We’ve been commercially live since May last year, and we already have around 180,000 users of the app, so huge growth. We’re doubling our metrics every month. In January we had around €300,000 revenue, in February more than €600,000 revenue.
“Because we’ve made such a huge amount of revenue already, the VCs are getting interested in our Series A funding. There are still so many things we’re in the process of doing to improve the app too. For example, our referral programme is almost ready and we’re yet to introduce an influencer programme.”