Christina highlights that diversity can mean a range of things - and that a more diverse team holds the ability to understand a wider range of potential clients, ultimately benefiting your business.
“Whether that diversity comes from a socioeconomic standpoint, a cultural standpoint or a demographic standpoint - if you don’t have that reflected in your team, the products you’re creating are not going to be taking those things into consideration.
“It also has to do with your frame of reference. For me, diversity is not necessarily another ethnic woman being on the team, for me, diversity could be a white male who has a very different approach to thinking about the business. I think it’s another important way to think about diversity, it’s not always just about the standard way, a big part of it is the skill level and having a team that really compliments each other.”
This sentiment rings even truer when talking more specifically about startup businesses.
“It’s super important to have that diversity of thought on your team, to try to anticipate how your users might be reacting to your product. Even as you're encountering challenges or opportunities, having the diversity of culture will help you come up with innovative approaches to tackle those opportunities and challenges.”
Alexander echoed the benefits of having a truly diverse team: “I think it’s the smart thing as well. It’s proven time and again that diverse teams make better businesses. If a team is less diverse, it’s less smart business.”