Joëlle Frijters is a CEO and technology entrepreneur, she co-founded Improve Digital - a global SAAS platform/marketplace in the digital media space with data and AI at the heart of it. Improve Digital was sold to Swisscom in 2016. At the end of 2017, she handed over the company to a new CEO. Before Improve Digital she held international roles at large corporations such as Microsoft and KLM.
Today she's chairman and member of company supervisory boards and active in the venture capital industry.
With her non-profit InspiringFifty, she promotes the visibility of female role models in tech in over 10 countries. Joëlle feels diversity and inclusion (in the broadest sense) is incredibly important in the current tech transformation, making sure anybody can develop their potential in this new era.