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How Chris Hall shaped Bynder's success on the global arena as a SaaS company

In this episode, Chris Hall - founder of Bynder - shares his expert view on what it takes to build a successful SaaS company: from a startup to a global industry leader. Chris explains how to source VC investment as a young company and why a perfect product-market fit is not always a necessity for your product to take off. He futher pinpoints the elements that determined Bynder's long-term success on an international level. Listen to the full episode to learn valuable tips & tricks on scaling a SaaS venture beyond Dutch borders.

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The podcast episode is available on major listening platforms: Apple PodcastsGoogle PodcastsPocket Casts.

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Chris Hall - founder @Bynder

Chris Hall is the founder of Bynder and has grown his company to nine international offices in just a few years. He first conceptualised Bynder in 2010, while working to establish a web development company, Label A (still in business).  

Chris is an entrepreneur at heart and has successfully set up and scaled multiple SaaS startups; Bynder being most notable to date. Chris built these companies on the belief that young people, with the right attitude and coaching can achieve great results.

He is currently a coach and mentor for young entrepreneurs, interested in tech and startups.   In 2015, Bynder was named a Deloitte Fast 50 Rising Star for delivering the most advanced branding automation solution. In 2018, Bynder placed 20th in The FT 1000: Europe’s Fastest-Growing Companies list by Financial Times.

Key highlights:

12:32 - Chris - “We’ve been lucky that we’ve been chosen [in the US market] based on our solution, our performance rather than our location. Whereas it was much harder to sell in Germany and France”;

13:55 - Chris - “I’ve always been ambitious with office space. It’s as if you grow plants - if you want them to grow big you put them in big pots and if you leave them in small pots they’ll grow smaller.”

29:38 - Chris - “You only want to bring in money if you know that you can grow even faster with that money and create more value. Otherwise, you know, what’s the point?”

31:34 - Chris - “I remember I didn’t know much about this whole investment scene. That was a black box. I honestly didn’t even know what a VC was.” 

33:19 - Chris - “It takes a while from when your first investor talks to actually doing [funding] round - I think it took us a year or two. It really takes time to decide to take that commitment - it’s like a marriage.”

44:35 - Chris - “If you can show growth for every dollar we put in, there will be an infinite amount of money available.”

58:39 - Chris - “It’s really important to understand that even the best hires of that time might not last more than a year or two.”

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